Chanel taste
November 25th 2011 -
As the 18th century French poet Jean Cocteau wrote the poem, Ms. Chanel: “Fashion gorgeous short, it is so moving.” Of course, fashion has nothing to do with money should go. But when shaping it into the emotion and pain, natural does not lower its value. In November, Chanel held at the China Art Gallery “French pioneer and artist who designed the Dialogue”. The future, how to distinguish between windows is expensive goods or works of art, the brand will be a watershed divide.
McKinsey’s survey data show that in 2008 66% of consumers surveyed believe that the higher the quality the better price to 2010 only 50% of people think so. Chinese consumer goods in the trade-off between price and quality when more sober and smart, “one silly money” era will end. A consumer to visit Chanel exhibition, said: “In the past only to see the appearance of selected luxury, now see costumes, manuscripts and jewelry design inspiration came to the understanding. Luxury expensive, because it is art.”
COACH, GAP and other foreign countries to narrow the gap between second and third tier brands and luxury brands from exhausted every means. We naturally can not let these big “luxury light” grab the customer, frequent contacts with the cultural sites, through the exhibition to remind people – I am more a work of art is a luxury, the identity and the “luxury light” draw a line. Hung in the microblogging celebrity culture, said a lot of contrast with the art show business, on the contrary, Chanel commercial with a story, so that art history to life.
General Manager of Chow Sang Sang Hong International Group planning and general manager Huang Zilong also known as the North, a luxury brand hopes to find a platform to showcase the inherent cultural heritage, cultural sites and the brands atmosphere just expressed the unity of the artistic temperament. Today, consumers put too much focus on the luxury itself, while ignoring the brand’s culture and its behind the story.
Jiabailier Chanel and Karl design 1963-2009 year senior fixed uniform series. Red and gold appear in Chanel’s design than later, and she found that the background color of death and grief as friends, rest on the way to Venice from. Out with the design and creation to resolve grief.
Design in the fall and winter 1926 Haute little black dress. Little black dress known as “Chanel version of the Ford.” Chanel inspired Jiabailier experiences in childhood in the orphanage. Sober gowns and white dress on the other side is doing when the Holy Mass in the gorgeous gowns and instruments used. This contrast became the keynote of her future writing.
Jiabailier Chanel sent by his father 12-year-old monastery, the monastery of glass, stone sub-road, the nuns black and white clothes … … this experience is definitely not her most happy, and certainly not worthy of showing off, but it to the future of so many of her design inspiration.
Previously did not know the original number, geometry, all symbols in the same year the original wave of French culture is very important. Before really think Chanel No 5 is played blind, but now I know that the artists are so obsessed with “5″ figure, that it has special meaning. Fortunately, they were not obsessed with “2.”
Jiabailier Chanel’s design elements will be applied to men’s women’s design, avant-garde at the time this is a breakthrough.
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